Is your goal to sell product? Find new clients for your services? Attract attendees to your event? Offer expert advice? If you answered yes to any of these questions than social media is right for you. But as a small business owner it is often hard to determine where to focus your energies and resources. To help narrow your focus, here are the top social media sites by the numbers.
Facebook is clearly the champ by the numbers but a lot also depends on who you are trying to reach. For example, 94% of people age 18 - 24 say they use YouTube and 45% say they use Twitter, so if your target audience is younger then that is where your efforts should be aimed. For more amazing facts about who is using social media visit this link with BrandWatch.
Citation: Smith, K. (2019). 126 Amazing social media statistics and facts. Brand Watch. https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/
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